Digipak/advertisement analysis

Script extract

Extract from my script

Analysis digipak Motion in the ocean – Mcfly

Target audience research

I have asked 10 people roughly my age (16-19) a series of questions to create a accurate picture if the most popular type of music video for my age is I think it will be easiest to have a target audience of my age as It will be easier to interview those that I am around most and I will be able to portray my own opinion more frequently

Which style of music video do you prefer?

Concept: creative with no particular focus on the artist performing or a storyline

Performance: focusing mainly on the artist playing instruments/singing

Narritive: Focusing on telling a story usually using artist as an actor but not always

(After showing them the difference between the videos)

which is your favourite type of video?

5: said concept

2: said performance

3: said narrative

I am pleased with this outcome as in my personal opinion concept is my favourite a few added comments were - that they liked the artistic licence presented by the idea of concept and some people can tend to fine a narrative based video cringe and cheesy

(Given that my chosen genre is indie)

Have you all listened to indie music in the past? if so do you have any input on the genral style of a indie video?

10/10 said yes they have

added comments were : Indie videos are often 'try hard'

: I like indie videos and I like how a lot of them are concept based

: Indie videos generally relate back to pop teen culture as they is there predominant audience

(after playing them the song Of the night by bastille)

Do you like this song?

8/10 said yes

Do you think a predominantly night time based video would suit this track?

9/10 said yes

comments: The song has a eery vibe to it and I think night time filming would suit it

what sort of music video do you think would suit this song the most?

7 :Concept

1 :Performance

2 :Narrative

Do you have any suggestions for the music video of this song?

:I think costume and lighting would be important for a bastille track as they normally make there videos very arty

:You should have a small cast to maintain focus as large casts are fore more dance videos

(after telling them the plan for my music video)

how many like My idea for the music video?

7/10

(Those that liked the idea)

What do you like about the idea?

1. I like that it is a small amount go actors

2. It's at night so the lighting can be really cool

3.The fact that both the actors are female will show a good image and will also make the video stand out and be diverse

4.I think it goes well with the beat

5.I really like that projection idea and am interested to see how it turns out

6.I think the fact it is in woodland area is fun and different

7.I really want to see what you are going to project on molly's and Ellie's (The actors) faces I think it will be a interesting effect

(Those that didn't like the idea)

What didn't you like about the idea?

1. The projector thing sounds really impractical

2. I just don't really like bastille's videos or songs

3. If its filmed at night without specialist equipment the quality will be grainy

Storyboard

Initial Video storyboard