The functions of a music video
.to appeal to audience
.gives music channels (such as mtv 4music and viva) something to show
.can often make a song/band more popular
.allows artists to express there image and personality
.to create a bond between the fans and the artist
.promotion of the artist/film/product
here are some good examples of different functions present in music videos
Lyric video: Lyric videos can either be a product of a very small budget production or for 'pre' video for music channels to show whilst the official video is finalised an example of the latter is: Rihanna - Diamonds lyric video.
Film tie-in: Many films have official soundtracks with a key song exclusively available to them some songs are even composed particularly for the film (e.g. back to black - Beyonce ft andre 300 for the Great gatsby soundtrack) this means extracts from the film can be used in the official video promoting both the artist and the film an example of this is: A thousand years - Christina perri.
Product promotion/placement: as in movies artists particularly those at the hight of there popularity receive money from companies to promote products in the artists music videos a good example of this is: Circus - Britney Spears featuring product placement from her own perfume range and Bulgari a luxury jewellery range.
Viral music video: Since the launch of Youtube in 2005 it has become a lot easier for lesser known artists to become known to the rest of the world and perhaps the most popular viral video of last year was: gangam style - psy becoming world renowned for its catchy tune and equally infectious video... With over 1,000,000,000 views on youtube alone
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